Bryckel: How Sienam Ahuja is Using AI to Transform Real Estate Document Review
Aug 25, 2025
Real estate is a $35 trillion asset class, yet much of the industry still runs on manual, time-consuming processes. Leases, purchase agreements, and title documents are packed with complex legal and financial language that must be reviewed line by line, slowing deals, inflating costs, and creating unnecessary risk.
That’s the challenge Sienam Ahuja, founder of Bryckel, set out to solve. With decades of experience across retail negotiations, hospitality, brokerage, and enterprise sales, she saw firsthand how outdated document processes were holding back the industry. Her solution was bold but clear: build the first AI designed specifically to deliver structured, legal-grade review of real estate documents for deal and lease management teams.
Today, Bryckel is the only AI platform that can instantly extract, structure, and analyze the content of real estate agreements, helping commercial real estate brokers, acquisition teams, and in-house legal departments cut document review time and costs by more than 85%.
The Journey to Bryckel
Sienam’s career path gave her a unique perspective on the pain points of real estate. She began her journey on the retail deal team at Levi’s, mastering negotiation and expansion strategy, before launching and scaling her own restaurant chain across multiple U.S. states. After selling that business, she became a top-producing broker in Manhattan, navigating some of the most complex real estate deals in the world.
Life then took her to India, where she became Head of Enterprise Sales at WeWork, leading high-value transactions and gaining a global view of the intersection between real estate, data, and client experience.
When the pandemic reshaped the real estate landscape, Sienam returned to the U.S., just as ChatGPT 2.0 was making headlines.
“I immediately recognized it as a once-in-a-generation technology shift. In that moment, I saw the opportunity to solve one of real estate’s most entrenched pain points: the inefficiency and opacity of document intelligence.”
That spark became Bryckel, a platform built from the ground up to read, understand, and act on real estate documents at scale.
Breaking Through Industry Inertia
Despite the clear need, Bryckel faced a tough challenge: convincing an industry steeped in tradition to trust AI with its most sensitive documents.
“Our biggest challenge is accelerating trust and adoption in an industry where document processes have been unchanged for decades.”
Large landlords, REITs, and retail tenants often preferred sticking with familiar, manual processes rather than embracing disruptive change, especially when legal and financial documents were involved. To overcome this hesitation, Bryckel doubled down on transparency, security, and hands-on proof.
“Convincing clients to trust AI with proprietary contracts, leases, and financial terms requires bulletproof security, compliance, and clear explainability.”
One powerful tactic was their free trial model. Unlike most proptech companies that hide their products behind gated demos, Bryckel gave prospects instant access.
“By removing friction, customers can start uploading real documents within minutes, see results instantly, and experience the speed, accuracy, and insight for themselves, without waiting for a sales call.”
This self-serve approach built trust quickly, shortened sales cycles, and led to organic referrals. The proof was in the usage: 200+ enterprise users, 60 paying customers, and zero churn to date.
Lessons in Building the Right Way
Even with strong traction, Sienam admits that early mistakes shaped how Bryckel builds today.
“That speed of building means nothing without speed of feedback.”
Initially, the team focused on building feature-rich tools based on internal vision. But many of those features missed the mark because they weren’t addressing the most immediate pain points of customers.
“We pivoted on many features, scrapped a few, and learned to shorten the gap between building and customer feedback to days, not months.”
Now, Bryckel’s roadmap is driven almost entirely by live usage data and real customer input. By watching how users interact with prototypes in the real world and iterating rapidly, the platform has become indispensable for its clients.
Results and the Road Ahead
Bryckel has already established itself as a critical tool for real estate teams.
“With 200+ enterprise users and zero churn, Bryckel has become an indispensable tool for real estate teams.”
Its domain-trained AI understands the nuances of leases and contracts, extracts structured data instantly, and performs contextual comparisons that surface risks and negotiation points automatically. For users, it’s not just digitization, it’s a complete transformation of how deals get done.
Looking forward, Sienam Ahuja is focused on accelerating adoption across retail, office, and industrial asset classes and helping more real estate teams turn every document into a deal-ready dataset.
For anyone in real estate who is still buried under manual document review, Bryckel offers a faster, more reliable, and more cost-effective way forward.
You can learn more about the platform at http://www.bryckel.ai or connect directly with Sienam on LinkedIn.